Acer is currently struggling to solve some problems which may well prove to be profitable for customers. Taiwanese manufacturer wants to sell 3 million notebooks in Europe at drastically reduced price to deplete its already high stock levels.
After a successful year 2010, Acer has to fight with a significant decline in sales in 2011, especially in notebooks and netbooks sales. As in March CEO Gianfranco Lanci had to resign beacuse of this dilemma, now an impairment charges of $ 150 million to the current European stocks has been announced as further consequences .
This means in plain English that Acer accepts this huge loss with the 3 millions stored notebooks and acer will bring these devices at clearly cheap prices as initially planned under the people.